STRENGTH

Maxis has high network quality. The data coverage is the best in Malaysia. Maxis built strong distribution network and got the first LTE coverage in Malaysia. Their customer services are quite efficiency.

WEAKNESS

Maxis has no signal in some rural area and no data coverage in some area. The rate is higher than others communication company. Sometimes maxis have hidden charges and a lot of customers complain about it. Customers need to pay for the customer service.

OPPORTUNITY

iPhone 5 / iPad mini / Samsung S4 launched and user demand for boardband service. Nowadays everyone online everytime, everywhere they go so once user sign for data plan they will stick to it. Maxis can gain more user when new iPhone / iPad or other mobile devices launch. Maxis give sponsorship through some events.

THREAT

Maxis's competitors such as Celcom and Digi launched iPhone / iPad / other mobile devices put a lot of pressure on Maxis. Celcom and Digi recently released LTE coverage. Celcom network is big even got network in rural area. Digi rate is much more cheaper than Maxis.

STRENGTH

Milo only focus on chocolate energy drink and it is a unique selling point. It is available in different type, shapes and sizes. Milo is worldwide, sell in other countries too. Big sales and promotion/advertising done in Malaysia and also other countries.

WEAKNESS

Milo only has one flavor. Same packaging, design of tin and labeling never has been change before.

OPPORTUNITY

Milo increases awareness of health because Milo is an energy drink. Milo also increased fitness industry and media available such as mobiles or Internet. Milo also gives sponsorship through some sporting events.

THREAT

Milo has a lot of similar product competitors, for example Vico, Boost, Mozart and etc. Some are well known successful brand too. Competitors have diversity in packaging such like bottles, cans, pouches and more. They could increase promotion or cut prices to aggressive marketing tactics.