Milo SWOT Analysis

STRENGTH

Milo only focus on chocolate energy drink and it is a unique selling point. It is available in different type, shapes and sizes. Milo is worldwide, sell in other countries too. Big sales and promotion/advertising done in Malaysia and also other countries.

WEAKNESS

Milo only has one flavor. Same packaging, design of tin and labeling never has been change before.

OPPORTUNITY

Milo increases awareness of health because Milo is an energy drink. Milo also increased fitness industry and media available such as mobiles or Internet. Milo also gives sponsorship through some sporting events.

THREAT

Milo has a lot of similar product competitors, for example Vico, Boost, Mozart and etc. Some are well known successful brand too. Competitors have diversity in packaging such like bottles, cans, pouches and more. They could increase promotion or cut prices to aggressive marketing tactics.